Fresher Styles for Web Designers: More Eye Candy from the Underground Review
In many ways, Curt Cloninger's newest book is the antithesis of my own. He states this clearly just a few pages into the first chapter: "There are two basic ways to teach design. The first is to teach general fundamental principles, follow them step-by-step, and let the specific visual aesthetics arise from the principles. The second is to show samples and examples--to begin with a bunch of visual examples of work, and then work backward to distill the basic principles."
Cloninger goes on to explain how his book takes the samples and examples approach but that both should be used in conjunction with each other. I whole-heartedly agree. The Web Designer's Idea Book also takes the learning by example approach, but the difference is that Fresher Styles intentionally side steps mainstream design patterns to focus on the counterculture and design outliers of the web.
There are 8 distinct styles that Curt introduces and characterizes in the book: "No Style, Late(st) Modern Style, Psychedelic Minimalist Style, Dot Matrix Style, 1996 Dirt Style, Corkboard Sprawl Style, Fullscreen Fashion Style & Hand-Drawn Analog Style". If you think this list sounds a bit absurd, you should know that he admittedly left out "1970s Dayglow Vector Style, Dusty Cowboy Style & Chrome Sheen". The purpose of this distinctly idiosyncratic taxonomy isn't to canonize the web; it's simply a quirky, off-the-cuff lens through which new design ideas can be discussed and digested.
This combination of unusual design examples and curious categorization is certainly deliberate, as is the psychedelic design of the book's cover. The intention is not to teach tried-and-true design technique, to make you a more efficient designer, or even to showcase the latest trends. Instead, Cloninger aims to invoke thought and avoid what he describes as inbreeding among web designers. The problem is that the circle of influence through which individuals become web professionals is a rather narrow one. We all learn by the same popular tutorials and we all align our work to the archetype designs of the industry. This book will force you to think outside this tiny box, simply by showing you that there is no box.
For a little more information about each of the styles, check out Curt Cloninger's quirky promo site, which I would guess falls into the Psychedelic Minimalist Style: http://lab404.com/fresher/
Fresher Styles for Web Designers: More Eye Candy from the Underground Feature
- ISBN13: 9780321562692
- Condition: New
- Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Fresher Styles for Web Designers: More Eye Candy from the Underground Overview
Fresher Styles for Web Designers surveys eight innovative, contemporary visual design styles that break the mold and offer creative solutions to a variety of interactive design challenges. Readers will learn practical ways to incorporate these design approaches into their commercial work, using specific online examples as illustration.
In 2001, Cloninger wrote Fresh Styles for Web Designers, arguing that beauty actually enhances usability. Since then, styles and technologies have evolved, but clients still expect sites that both function well and visually entice. This book will inspire web designers and developers to deliver sites that do both. There are plenty of web design books that teach code. There are several books about contemporary print design that discuss visual aesthetics. This book stands out because it synthesizes experimental web design innovations with commercial marketing goals (without ignoring usability concerns).
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